Hundred Strings (formerly Shatatantri Media) was incorporated to focus primarily on distributing Indian music content. Shatatantri (Shata Tantri) in Sanskrit means "hundred strings".

Our focus is to bring Indian music to the international audience by distributing it on the leading online channels. We work closely with the labels and artists to ensure that their music is featured and promoted in the best possible way.

Hundred Strings is a Promoter and Distributor of Indian Music and has partnered with iTunes, the industry leader in digital music downloads and we continue to build relations with other leading digital channels. Our clients include legendary Pandit Shivkumar Sharma and Rahul Sharma.

If you are an Indian musician or an Indian music label, here is why you should consider Shatatantri as your preferred music distributor:

  • We have a good understanding of different online music models.
  • We are one of the very few distributors dedicated to promoting Indian music.
  • We provide personalized services to artists and music labels in prioritizing, pricing, repackaging, and promoting their content in the best possible manner. Click here to see the albums we are currently promoting.
  • We keep a watchful eye on your content on the stores and closely work with our digital partners to ensure that your music is featured and promoted in the best possible way.
  • We have expertise in diverse genres of Indian music including classical, instrumental and bollywood music - some of our team members are musicians themselves.
  • We take complete ownership of your catalog by developing a deep understanding of artists involved, chronology of releases, recording quality, genres/styles, languages, and other nuances.
  • We have a strong focus on accuracy of uploads which influences the quality of user experience and marketability of your music on the store.
  • Several leading Indian artists are already a part of our catalog.
  • We sell to customers based in over 25 countries including the leading markets such as United States, United Kingdom, Germany, France, Canada, Japan, and Australia.

New Releases





Hundred Strings - Featured Albums
Featured Albums
The Confluence II

Confluence II : Santoor and Piano
Rahul Sharma and Richard Clayderman

Tunak Tunak Tun - Daler Mehndi

Tunak Tunak Tun
Daler Mehndi

Face to Face - Jagjit Singh

Face to Face
Jagjit Singh

The Pioneer of Santoor

The Pioneer of Santoor
Shivkumar Sharma

Daylight Ragas
Daylight Ragas
Hariprasad Chaurasia



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